Ukrainian artist Floweirdy creates magnificence throughout the struggle – WWD

Though her homeland, Ukraine, continues to be destroyed by struggle, the artist, often known as Floweirdy, creates an surprising magnificence for the world.

Ukrainian expertise, whose identify is Litovka, has teamed up with Ukrainian clothes model Sleeper for its newest promoting marketing campaign. Skillfully reviewing trendy style and creating elegant sneakers from flowers, fruits, greens and different surprising finds, comparable to lollipops, medical masks and chestnut shells, she did simply that for dreamy photographs.

As one among greater than 7.7 million individuals who fled their properties in Ukraine after the Russian invasion started in late February, she mentioned her departure was so hasty that she left an unfurnished mattress and daffodils blooming on the windowsill. “It is like one thing unfinished – an previous life, forcibly left behind. These are shattered desires and plans for the day and for all times, “she mentioned.

Although she uprooted her life in Ukraine to maneuver to Spain, she mentioned: “My coronary heart is in Ukraine. It’s unimaginable to deal with this and it’s unimaginable to flee from it. “

Now she prefers to remain at house, absorbing the ache of her “large house, Ukraine.” After the invasion of Russian troopers, she was disillusioned within the magnificence, which “started to appear irrelevant, unimportant and inescapable.” Dreaming of constructing magic sneakers that will “defend each Ukrainian girl and youngster,” says Litovka: “Sadly, all I can do is make good sneakers.”

Feeling like an artist since childhood, Litovka mentioned: “I do not assume it is a job. I love to do it and be inside. It’s higher to explain it from the surface. “

As humble as it could sound, the artist defined: “On the identical time, I noticed that little stays the identical. However the magnificence has not gone anyplace, though now I really feel blind. I’ll attempt to see it once more and create it, even with tears. “

Marketing campaign stylist Ira Lan additionally acted as her mannequin and muse.

Sliper, who studied on the School of Arts, requested the Lithuanian in regards to the challenge. Liable to fascination with easy issues that may evoke a poetic response, the artist mentioned: “Love involves life.” This sunny prospect has not been apparent in the previous couple of months for Litovka, which wanted to be inspired to work with Sleeper.

Impressed and inspired to “at the very least strive” her stylist pal Ira Lan, they teamed up with Lan, a stylist, mannequin and muse. Although they had been in numerous international locations, they managed to search out inspiration to see and create magnificence once more.

With the assistance of the Sleeping marketing campaign, the Lithuanian tried to create protected and delightful desires. This required purple cabbage heads, wildflowers, whipped cream and different surprising touches. “Let it’s an odd different higher world, because the Chinese language thinker Zhuang Tzu mentioned, the place you’re a carefree, lovely butterfly that desires of being you,” she mentioned.

Ukrainian artist Floweirdy creates beauty in

Floweirdy imagined a costume for a picnic, lined with pansies, with Sleeping.
Picture courtesy of Sleeper

Artwork is each a buzzword and a message, “it’s an act of empathy. It unites individuals and makes them human, not like struggle, which divides and dehumanizes. Artwork and Ukraine will win, “she mentioned. “I do not assume artwork ought to change the way in which individuals see the world. I believe that if individuals change, they’ll have the ability to discover happiness and create magnificence. “

There’s at present no place the place she sells ready-made garments. She creates what she likes and artwork for many who flip to her if she is impressed by this proposal. Typically, she is impressed by individuals, and she or he likes to see what sort of magnificence they select for themselves, and discover out why they do it. “I just like the randomness of moments and pictures.”


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