The sweetness marketing campaign virtually doubled after the information of the acquisition

Revlon, Inc. (REV) and its subsidiaries develop, manufacture, promote, distribute and promote cosmetics and private care merchandise worldwide. Its various vary of merchandise is obtainable in roughly 150 international locations all over the world by most retail distribution channels, together with prestigious, salon, mass and on-line.

Shares have fallen 67.1% for the reason that starting of the yr and 25.7% over the past month, closing the final buying and selling session at $ 3.73. Final week, REV declared Chapter 11 chapter, turning into one of many first massive corporations to take action amid a world downturn in company default.

Nonetheless, it’s speculated that the Indian conglomerate Reliance is bidding on REV. In consequence, the cosmetics firm’s shares rose considerably in pre-market buying and selling on Friday.

As well as, REV obtained permission from the chapter court docket for a $ 375 million mortgage, saying the cash could be used to deal with provide chain issues that might in any other case jeopardize the cosmetics maker’s gross sales throughout the important vacation season.

This is what may have an effect on REV’s efficiency within the close to future:

Optimistic growth

In April, REV introduced the completion of two strategic activations with ACTV8me, an interactive advert platform for promoting applied sciences. ACTV8me used its patented serial QR codesTM to succeed in customers with particular gives and particular impressions (SQR codes).

REV is the primary cosmetics firm to make use of this know-how to ship promotional gives, reductions, magnificence info, and unveil new merchandise to REV prospects in a constant method utilizing the very best ACTV8me SQR codeTM answer.

Spectacular progress prospects

Avenue expects REV income to develop 5% this yr and 5.1% subsequent yr. As well as, REV earnings per share are anticipated to develop by 5% over the following 5 years. Furthermore, the corporate has a formidable historical past of windfall income, because it exceeded Avenue EPS estimates within the final three quarters.

Low cost score

By way of ahead EV / gross sales of 1.63x, the inventory is presently buying and selling 9.8% decrease than the trade common of 1.81x. As well as, the ahead REV Value / Sale 0.09x is 92.4% decrease than the trade common of 1.17x.

The objective of the analyst signifies a possible rise

The common worth for 12 months is $ 8.50. The US factors to a 129.7% of potential progress.

POWR scores mirror strong prospects

REV has an total score of B, which is equal to a “Purchase” score in our firm POWR scores programs. POWR scores are calculated considering 118 various factors, every of which is weighed optimally.

Our patented score system additionally charges every inventory primarily based on eight completely different classes. REV is rated A for worth and B for progress. The corporate’s valuation ratios are decrease than the trade’s, synchronized with the valuation. As well as, REV’s strong income and revenue progress potential are in keeping with the expansion estimate.

Of the 68 shares in score B Trend and luxurious trade, REV ranks ninth.

Along with what I mentioned above, we rated REV for temper, stability, high quality and momentum. Get all REV scores right here.

Backside line

Though REV has not too long ago filed for chapter, latest hypothesis about its attainable acquisition has sparked optimism about its future prospects. As well as, given the analyst’s favorable goal worth and the corporate’s favorable progress prospects, we consider that buyers ought to withdraw its shares now.

How is Revlon (REV) in comparison with analogues?

REV has an total POWR B score equal to the Purchase score. Try these different shares in the identical trade with A score (Sturdy Purchase): J.Jill Inc. (Jill), Hugo Boss AGBOSS), and Caleres Inc. (DUNG).


On Monday morning, REV shares traded at $ 3.73 per share, up $ 1.78 (+ 91.28%). From the start of the yr, the REV decreased by -67.11% towards a rise of -22.73% within the base index of the S&P 500 over the identical interval.

In regards to the writer: Pragya Pandey

Pragja is a capital analysis analyst and monetary journalist with a ardour for investing. In school, she majored in finance, is presently learning within the CFA program and is a candidate for the second stage. Extra…

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