Olympic champion Angela Ruggiero has constructed a “cash ball” for the sports activities enterprise

Angela Ruggiero has an Olympic medal of trifect: gold, silver (truly two of them) and bronze. After leaving hockey as a participant and inducted into the Hockey Corridor of Fame, she targeted on turning into a profitable businesswoman.

This led her to the boardroom at The Apprentice, and now CEO of the Sports activities Innovation Lab, which research market analysis to assist manufacturers perceive the conduct of sports activities followers.

Within the newest episode of the Outsports 5 Rings To Rule Them podcast, Ruggiero talks about her transition from ice to company C-Suite and the way her market analysis firm is creating one thing new for the sports activities enterprise.

“What Moneyball has executed on the sphere, we attempt to do off the sphere,” Ruggiero stated of her work with the Sports activities Innovation Lab. Moneyball has proven which you could win video games, win championships, utilizing a extra analytical method to which gamers you select and the place you place them on the sphere. And we’re completely making an attempt to do the identical with your small business technique. “

Whereas successful on the sphere generally is a nice enterprise technique, her firm additionally helps sports activities manufacturers perceive the best way to create an amazing fan expertise, as successful on the sphere comes and goes even for essentially the most profitable groups and types.

As a result of she constructed a profitable enterprise, she needed to navigate a enterprise world dominated by heterosexual males. We speak about among the steps she takes to fight any potential misconceptions about her as a girl within the enterprise world.

And we even discuss in regards to the Elf on the shelf.

You may hearken to a dialog with Olympic champion and businesswoman Angela Rugior within the podcast 5 Rings To Rule Them All on Megaphone, Spotify, Google Podcasts, Apple podcasts and plenty of different platforms. Simply search for Outsports wherever you get your podcast.

And undoubtedly subscribe to Five Rings To Rule Them All on Twitter.

You may comply with Ruggiero on Instagram and gave Twitter.

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