FRANCE. L’Oréal Journey Retail has opened a Valentino Magnificence pop-up window at Paris’s Charles de Gaulle Airport. The animation, positioned in Terminal 2F, was launched on June 1.
Impressed by the mantra of Valentino artistic director Pierpaolo Piccioli “Cool, Coloration, Couture”, a pop-up window immerses vacationers on the planet of Valentino magnificence. The intense pop-up window marks the primary such activation of Valentino Magnificence on the Paris Gate and affords a full vary of cosmetics and fragrances of the model.
The pop-up was described as a Couture Conflict expertise that compares the world of youth tradition and luxurious. It affords a wide range of thrilling retail experiences that emphasize the colourful and inclusive spirit of Valentino Magnificence.
Within the pop-up window, buyers can take pleasure in augmented actuality make-up suggestions by means of the L’Oréal Modiface app for the iPad. To attach the digital expertise with the actual world, magnificence consultants are engaged on website to supply their information and apply a whole make-up.
The Voice Print expertise invitations prospects to create a novel memento with a voice imprint to take house, and the Key Infuser Robotic helps them personalize their very own Valentino card. The UV printing machine permits prospects to personalize their chosen Valentino or Go-Clutch perfume, and the picture sales space is the proper alternative for consumers to reminisce about their Valentino Magnificence expertise.
To make sure the enduring mission of Valentino Magnificence and L’Oréal Journey Retail, the usual Valentino ribbon has been changed by a spiked bracelet that may be redesigned as an adjunct. The model additionally refuses to make use of paper luggage for intentionally made reusable textile luggage.
The pop-up window presents a variety of Valentino Magnificence merchandise from the collections of Very Valentino, Rosso Valentino, Trio Forehead Pencil, DreamDust Glitter and Go-Clutch. The Very Valentino Basis collection is a lightweight tonal basis, which is introduced in 40 completely different shades. The ultra-light basis has been outfitted with Roma Gentle Complicated know-how to adapt colours to a variety of pores and skin tones. The Rosso Valentino lipstick line, which is introduced in sensible satin and velvet matte tones, is obtainable in 50 brilliant shades. 4 star shades of lipstick can be found in EMEAI journey shops.
Trio Forehead Pencil is a reusable shaper and eyebrow pencil three in a single; and DreamDust Eye Glitter provides radiance to any eye make-up. Go-Clutch is an progressive hanging clutch that may be totally personalized and replenished. It incorporates a mini Rosso Valentino lipstick together with a basis or bronzer that enables customers to tweak their make-up on the go.
Valentino Magnificence Make-up, for the primary time for maison, affords cosmetics for a brand new technology of luxurious shoppers who’ve rejected conventional gender labels, titles or borders.
As reported, Valentino Magnificence has develop into the theme of the eZine collection Moodie Davitt Highlight. Within the following version, we inform a daring, colourful and amazingly artistic story, which is the idea of the road of coloured cosmetics Valentino Magnificence, impressed by couture.