Life-style launches its personal magnificence model IKSU; the trade welcomes entry into the aggressive phase

Life-style Worldwide entered the sweetness phase with its first magnificence model IKSU. The not too long ago launched model affords cosmetics at an reasonably priced worth. Whereas it will definitely enhance competitors, the trade feels that the sweetness phase is on the rise, and increasingly more manufacturers coming into the area will solely add to the selection that buyers obtain. “The Indian magnificence market is rising quickly with the emergence of recent manufacturers coming into the market. There has by no means been a greater time to draw new manufacturers to customers. It is good to see new manufacturers launching their very own magnificence line, thus offering higher decisions for magnificence lovers, ”stated Suhlin Aneja, CEO of Magnificence & FMCG Manufacturers, The Good Glamm Group.

IKSU will supply merchandise which might be vegan, with out cruelty, with out parabens, with out sulfates and formaldehyde. The model affords a variety of facial merchandise, together with foundations, concealers, blushes and highlighters. The vary additionally consists of eye merchandise resembling eyeliners and eyeliners, in addition to vivid shades of lipstick and a shade palette of nail paints from 99 rupees.

Devarajan Ayer, vp of selling for Life-style Worldwide, stated it was the primary Life-style cosmetics model in historical past. “Customers can anticipate high quality and affordability from the IKSU vary. With the launch of IKSU, Life-style continues to be the one place for the whole lot from garments to sneakers, equipment and sweetness. ” IKSU merchandise will probably be obtainable in Life-style shops and on the Life-style e-commerce web site.

Talking about Life-style on this phase, Anouj Kayrival, CEO and Medical Director of ANAROCK Retail, stated: “Launching your personal magnificence model is sensible – all the time keep in mind that that is an especially aggressive phase, the place each nationwide and worldwide gamers have already got the shaped market is split. Whereas Life-style definitely has a bonus when it comes to in-store gross sales, it’s going to additionally need to make important efforts to broaden this product line by e-commerce. After all, good high quality, vary and worth competitiveness could be points that Life-style will try to make use of.

As a part of the Landmark Group’s retail and hospitality conglomerate in Dubai, Life-style affords a number of classes, together with males’s, ladies’s and youngsters’s clothes, footwear, purses, vogue equipment and sweetness.

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