It’s simple to order us for our outward strangeness, however do you pay us for our perspective, our concepts and our votes? Queer individuals shouldn’t be an adjunct of what you are promoting, however an integral half. Once I say “built-in”, I imply within the advertising division, in operations, in outreach, in entrance of the digital camera and behind it. Each facet of your group ought to signify the individuals you say your cosmetics are for, as a result of Queer individuals are not simply strolling wallets to present you cash and pat you on the again for taking part in a parade.
We’re PEOPLE. Individuals who face institutional queer phobia and transphobia, and for those who say you help queer individuals, which means serving to to fight that institutional bias. A part of your earnings goes to help transitional funds for trans individuals? Do you financially help queer area and queer organizations that work in communities that help us, resembling GLITS Inc.? Within the immortal phrases of activist and neighborhood chief Raquel Willis, “When you’ve got a company with out Black Trans management or particular Black Trans funding, you are outdated,” and for me, the whole lot else is simply rainbow capitalism.
As Queer individuals, all of us have an infinite record of corporations and organizations that flip to us once we want our faces for pictures or when the clock strikes June 1; however are usually not current once we are in want, need assistance or when they’re hiring, and we’re greater than certified to work. We have to restructure and redefine the methods by which you act as allies. To not promote queer individuals, however to middle, elevate and interact them. And once I say Queer individuals, it means not simply a few of us, it means all of us. Queer individuals are not a monolith, from black trans individuals to disabled queer of us to indigenous queer of us, imprisoned queer folks and lots of others. Your job as an outsider is to know us, not the opposite means round. As a particularly numerous neighborhood, all of us have totally different wants and totally different views.
So as a substitute of ready for us to come back to you to be heard, search for us. Help our queer areas, help our artwork, help our lives and our transition funds. Elevate us up by inserting them in your assembly rooms, at your manufacturing conferences, at idea and growth conferences… and, after all, pay us for it! In truth, if you wish to contemplate your self an ally, make investments your cash the place your phrases are, not simply advertising. My recommendation: take half of the cash you spend making an attempt to promote us and spend it on supporting and uplifting the neighborhood you wish to help. Advertising means nothing to queers once we do not know the place our subsequent meal will come from or how we’ll stay to see the subsequent day.