Chennai-based Indus Life Sciences, an exporter of prescribed drugs and client items, introduced on Thursday its foray into Direct-to-Shopper (D2C) e-commerce for well being and wonder, launching a brand new model, The Co Being .
Based in 2000, Indus Life Sciences exports pharmaceutical and FMCG merchandise to many nations, particularly within the African area.
In asserting the launch of the brand new model, Mani Krishnamurti, MD, Indus Teams, stated the brand new enterprise vertical (health and beauty) gives an excellent alternative to attach with shoppers proper on their doorstep and assist them give attention to the home market. .
He additionally added that the rising variety of way of life violations and adjustments in client habits after the pandemic open room for development and enlargement on this space.
Particular client segments
Co Being may have three sub-brands, specifically Sigoori (basic well being), Minaya (intimate well being) and Krinka (magnificence merchandise), every of which is able to meet the wants of related client segments.
V. Ravichandran, Director of Indus Life Sciences Pvt. Ltd, famous that since exporting just one product to 1 nation (Ghana) in 2001, Indus has expanded its exports to greater than 40 nations with 650 registered merchandise and reached a turnover of 200 crore.
He added that within the subsequent 2-3 years the corporate plans to extend exports to 100 nations and increase the vary of merchandise to 1,000 merchandise. “We intention to extend our turnover to 500 rupees over the following 3-4 years,” Ravichandran stated.
June 23, 2022