Hailey Bieber and others – WWD

YouTube is getting ready for its second annual Magnificence Competition with the assistance of lots of right now’s largest celebrities, influencers and types.

On Tuesday, the corporate introduced that reminiscent of Gwen Stefani, Hailey Bieber, Tracy Ellis Ross, Ashley Graham, Winnie Harlow, Patrick Starr, Jackie Aina, Jen Atkin and plenty of others will participate within the magnificence pageant, which can happen on YouTube in June. 16, beginning at 19:00 EST.

The YouTube Magnificence Competition will embody tutorials, evaluations and coaching movies with celebrities and influencers. Different segments embody a “self-care trade” between Bieber and Atkin, a bathe video with Ross, founding father of the Sample Magnificence hair care model, and a make-up textbook by make-up artist Violetta Chacki, amongst others.

This 12 months’s YouTube Magnificence Competition may also be the corporate’s first occasion the place you may store. YouTube has teamed up with Glossier for the primary time to launch its Shoppable Shorts Problem, beginning Wednesday, the place Glossier will current its new eyeliner solely by way of YouTube Shorts. Viewers should buy the product instantly by way of YouTube Shorts movies.

Viewers also can purchase dwell broadcasts throughout the magnificence pageant from manufacturers reminiscent of Dyson, Lancôme, NuFace, Olaplex, Cay Pores and skin by Winnie Harlow, Half Magic and others.

In accordance with YouTube, his first magnificence pageant final 12 months obtained greater than 6 million views and included performances by Addison Ray, Emmy Chamberlain, Gwyneth Paltrow, Chris Appleton, Millie Bobby Brown, Selena Gomez and plenty of others.

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