Earnings Ulta Magnificence Q1: the queen of cosmetics (NASDAQ: ULTA)

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In my first article about Ulta Magnificence (NASDAQ: ULTA), I carried out the retention suggestion and said that traders ought to watch for a rollback earlier than shopping for shares. Following my suggestion on April 8, Ulta fell to the $ 345-350 vary earlier than rebounding after some phenomenal first-quarter earnings outcomes.

YCharts knowledge

Final week, Ulta rose 22.8%, and, as proven within the chart above, rose sharply after declining earnings and, extra importantly, larger focusing on.

The huge quarterly earnings report exceeded expectations and increased targeting

Change of management (Ulta Q1 press launch)

Whereas I used to be on trip for many of final week, I used to be unable to succeed in out to the SA neighborhood about Ulta’s retreat and shopping for alternatives, because the inventory hit $ 340-350 earlier than earnings.

Thesis summary

Summing up the thesis from my preliminary article, there have been three key factors that prompted me to purchase ULTA shares first.

  1. Sturdy and constant buyer base
  2. Rising the variety of shops and SSS
  3. Stellar Financials and redemption

Sturdy and steady enterprise mannequin

Ulta’s earnings have confirmed that the cosmetics enterprise may be very robust. Earnings per share of Ulta amounted to $ 6.30. USD (1.82 USD) and income of two.34 billion USD. US (up $ 220 million), indicating robust development in tough situations for a lot of retailers. Beneath are month-to-month inventory worth charts, evaluating Ulta with direct and oblique rivals, we see that the wonder retailer turned out to be the most effective.

YCharts knowledge

In keeping with the corporate’s 10-Q:

Although we don’t consider that inflation has considerably affected our monetary state of affairs or the outcomes of operations to this point, continued inflationary pressures might have an opposed impact on client spending and gross sales.

The above quote demonstrates Ulta’s dominance and management in cosmetics. As well as, it exhibits that, regardless of the issues of retail, they’ve certainly created a loyal buyer base, which was the important thing level in my earlier article, by which I acquired my first share of Ulta in early 2021.

Proceed to depend on knowledge and benefit from traits

By including new manufacturers and increasing current ones, Ulta continues to broaden the depth of its product, stimulating the expansion of comparable gross sales. This was talked about by CEO Dave Kimbell within the firm’s revenue report for the primary quarter.

By way of traits, basis, concealers, eyeliners and lipsticks proceed to develop considerably. New manufacturers like Fenty Magnificence, REM Magnificence by Ariana Grande and Treslúce, a mass-produced cosmetics model based by Latin American musician Becky G, contributed to development throughout the quarter.

Whereas the launch of recent merchandise from a variety of manufacturers, together with Clinique, Lancome, NARS, elf and NYX, additionally supplied vital gross sales development. As well as, this quarter we expanded the MAC to 233 further shops and launched CHANEL Magnificence in 104 shops.

Ulta Magnificence’s capability to show the most effective manufacturers on its cabinets is a key supply of its aggressive benefit. As a frontrunner in magnificence, manufacturers rely to some extent on Ulta retail to achieve entry to their merchandise. The power to promote well-known manufacturers equivalent to Ariana Grande, Becky G and Kylie Jenner, stimulates buyer visitors and creates a loyal buyer base.

Loyalty rewards high customer growth

Writer created (SA earnings transcripts)

As proven within the chart above, Ulta continues to extend buyer loyalty by its 37 million Ultamate Rewards program.

The goal partnership goes effectively

In my earlier article, Ulta’s partnership with Goal (TGT) was a key catalyst that had the potential to extend Ulta’s income. As America’s eighth largest retailer with greater than $ 100 billion in annual income, Goal generates hundreds of thousands of tourists, benefiting Ulta.

The F’21 10-Ok Ulta said that in the long term there may be the potential to have about 800 Ulta within the goal areas. Cessia Kesia Stillman commented on the quarterly name.

So far, now we have opened 140 shops. we on the best way to opening greater than 250 shops with them this 12 months, however we like what we see. Once we contain a member in our Final Rewards program, we see that they behave very equally to our current members of the loyalty program. By way of manufacturers, Ulta Magnificence works intently with companions, with our model companions within the vary, and many others., however Goal actually owns gross sales. Due to this fact, we don’t presently have the suitable to touch upon gross sales by model.

Though Ulta can’t touch upon the outcomes of the gross sales partnership, solely 100 shops have been opened on the finish of the twenty first 12 months, and 250 are deliberate by the top of the 12 months (30% of the long-term objective). Whereas it might be good to quantify a few of the effectiveness indicators, I consider it’s protected to say that the partnership is helpful for Ulta.

Why Ulta can stand up to inflation

The most well liked matter that has affected markets since COVID has been inflation and its impression on company America. Nonetheless, Ulta mentioned that inflation shouldn’t have a unfavorable impression on its enterprise. For a enterprise to thrive throughout an inflationary interval, it will need to have the worth energy to shift prices to the patron to take care of its margin.

Requested about first-quarter earnings, Kimball mentioned the models per transaction stay nearly unchanged for the 12 months, indicating that clients are keen to spend extra on the transaction.

in models per transaction have been nearly the identical for the 12 months. So, once more, we see nice advantages in persevering with what I might name a average promoting setting typically, mixed with a mix of the manufacturers now we have which were within the vary right here during the last 12 months.

Promotional occasions, equivalent to 21 Magnificence Day mixed with the launch of recent manufacturers, are clearly forcing Ulta clients to return to shops to purchase extra. Requested by analyst Corinne Wolfmeier about any vital shift between mass and prestigious manufacturers in gentle of inflation, Kimball mentioned there was no vital shift in demand between the 2 segments.

Thus far, our company are dealing with this I don’t see big influences. The truth is, as I discussed within the script, the celebrated make-up was a bit of larger than the mass.

… one of many distinctive issues that we predict is the premise of our mannequin is that this the breadth of our vary, all worth classes, from weight to status, all classes, hair and skincare, make-up and tub and perfume. Thus, the power to adapt and adapt to the wants of customers has been true to our mannequin for a very long time and allowed us to beat any disruptions out there. However now we see energy in all elements of our enterprise

As well as, though many consider that cosmetics usually are not a necessity, regardless of excessive gross sales, the information present that pores and skin and hair care procedures nonetheless work. Within the first quarter, skincare confirmed a robust double-digit gross sales determine, much like the primary quarter of final 12 months.

Even when they improve using make-up, magnificence fanatics are there preserve your skincare procedures. Because of this, skincare noticed one other quarter of robust double-digit gross sales development along with robust double-digit development within the first quarter of final 12 months.

Moisturizers, eye serums and pimples remedies proceed to stimulate class development within the quarter. We additionally noticed a big improve in solar safety and tanning, which elevated customers’ journey and social actions.

Huge gross profit and operating profit

Gross and working margin (Ticker)

The above chart demonstrates ULTA’s capability to repeatedly improve its working margin (inexperienced line on the chart) and preserve a excessive gross margin of 40% (blue line) within the first quarter of 2022.

Redemption obligations

Because the Oracle of Omaha Warren Warren highlights:

The businesses wherein now we have the most important investments have every thing engaged in significance inventory redemption at a time when there have been nice variations between worth and worth.

As proven within the second determine on this article above, Ulta has allotted $ 900 million to purchase again shares for F’22. Within the first quarter, Ulta purchased 332,000 shares for $ 132.8 million with a median worth of $ 400. Though $ 132.8 million will not be appreciable redemption, this proves that Ulta’s administration believes in shares and focuses on decreasing the variety of shares unpaid to extend shareholders’ earnings.

Redemption of shares, repurchase, distribution of capital, Warren Buffett

Writer created (Ulta 10-Ok (2012-2021))

The chart above additionally illustrates Ulta’s robust surplus capital allocation historical past, steadily declining diluted inventory since 2014. The chart beneath exhibits the 10-year earnings per share of Ulta, which can proceed to extend attributable to repurchases.

Huge growth of EPS

EPS Pattern (Ulta 10-Ok)

The very best degree of earnings per share of Ulta (USD 20.10) means a robust improve of 12% yoy for F’22.


Regardless of the rising worth of Ulta, it’s nonetheless buying and selling at a really affordable 20-fold revenue. Though larger than different retailers, Ulta’s trade management and above common profitability justify its larger ratio than its friends.

YCharts knowledge

As proven within the chart above, the Ulta P / E ratio is buying and selling about 20 occasions, effectively beneath the 5-year common. Though Ulta will not be low cost in any respect, it’s a actually nice enterprise at a good worth. Though the present macro setting should still trigger short-term obstacles, Ulta nonetheless has a robust basis, a high-quality enterprise mannequin and an affordable revenue.

Stable enterprise

Total, the primary quarter proved that Ulta is the truth is the queen of cosmetics and wonder typically. Because of document efficiency, the introduction of recent manufacturers and the extension of its share repurchase commitments, I’ll replace my suggestion on Ulta to purchase. Sure, I do know … final month for $ 401 I mentioned it was “withholding” and traders have to attend for a rollback. The rollback did happen, however Ulta immediately bounced again, now on the time of writing, north of $ 400.

In spite of everything, Ulta is a superb enterprise with extraordinarily loyal clients who’ve main manufacturers in each mass and prestigious classes. With best-in-class loyalty program and the power to adapt to buyer preferences, Ulta is an distinctive addition to your portfolio.

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