City Decay is working with actress Ava Michelle to cease cyberbullying. The brand new magnificence model marketing campaign is Phrases Harm IRL.
Michelle will star in a sequence of movies the place she’s going to share her private story of bullying. Watch the video beneath.
Michelle started her profession as a star in “Dance Mothers”, the place she was fired from the present as too tall, given her top of 6 ft 2 inches. She went on to star in So You Assume You Can Dance: The Subsequent Era, and starred within the Netflix hit “The Tall Lady” and its sequel, “The Tall Lady 2.”
“I really feel that the most effective issues you are able to do with the challenges you are dealing with is to actually share that have with others, to have the ability to be taught and develop collectively,” Michelle mentioned. “I’m very grateful to City Decay for asking me to be a part of such a beautiful venture and to all the time be an organization that desires to do good.”
Phrases Harm IRL is the most recent aspect in City Decay’s fixed promise to name for motion that condemns cyberbullying, one of the crucial devastating types of psychological well being abuse on the planet at this time. Greater than 50% of younger individuals are personally harassed on-line.
In 2021, the model entered right into a three-year partnership with The Cybersmile Basis, an award-winning non-profit group devoted to digital well-being and combating all types of on-line bullying and abuse.
The premiere of the primary aspect passed off in February 2022 with six interactive City Decay x Cybersmile coaching modules and an accompanying set of instruments for digital change, obtainable freed from cost to customers of all ages. To succeed in 500,000 folks on the Web, this schooling supplies customers with easy and spectacular materials on all the things from “Alliance on Social Networks” to “Combating On-line Bullying” to “Changing into a Variable”.
The partnership additionally supplies a $ 300,000 donation from City Decay to The Cybersmile Basis, which shall be used for additional work and efforts to fight cyberbullying.